“Ancient Armageddon”: How SEO Is Helping Archaeologists Debunk Conspiracy Theories

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The viewpoints expressed within this story are entirely the author’s and do not reflect the viewpoints and beliefs of SMM Panel or its affiliates.

You might have become aware of “Ancient Apocalypse”, a series in which host Graham Hancock proposes questionable theories about the origins of ancient civilizations.

It spent a week trending in the international top 10 on Netflix, accumulating around 24,620,000 watch hours between November 14th and November 20th, 2022.

Netflix lends authority to the program by categorizing it as a “docuseries,” and IMDB categorizes it as a “documentary” and “history.”

But online, it’s been shrouded in controversy, and search algorithms might be fulfilling good-faith critiques about the show from scientists and teachers– as some working archeologists have actually considered the show dubious pseudoscience at best, and hazardous false information at worst.

The Society For American Archaeology wrote a letter to Netflix asking it to reclassify and contextualize the show, citing the host’s “aggressive rhetoric,” the show’s “incorrect claims,” and the associations that the theories presented have with “racist, white supremacist ideologies.”

But this is a story about the function SEO plays in the controversy– how scientists and science communicators provide their reviews of the show, and how audiences find them.

Search algorithms get a great deal of reviews for how they can be utilized to spread false information.

However in this case, I’ve seen support for teachers and scientists who have committed to pressing back on popular pseudoscience.

Creators Rebutting “Ancient Armageddon” Get An Increase From SEO

I first discovered of the debate from Buy YouTube Subscribers developer “History With Kayleigh,” who, while not an academic or accredited archaeologist, develops educational videos about ancient history and archaeological sites.

She interacted with Tweets from scientists who had actually reacted and “chose to try and write a reasonable defense to the program,” as she informed me.

Kayleigh’s video about “Ancient Apocalypse” isn’t the best-performing video on her channel. Still, it was definitely carrying out above the average of her recent releases in a brief amount of time, at 67,000 views on December 1st.

Screenshot from Buy YouTube Subscribers, December

2022 However then, I took another screenshot of the channel after the weekend, on December 5th

. Kayleigh released a second video, and the very first” Ancient Armageddon: Fact Or Fiction?” had actually currently grown to 104,000 views

. Screenshot from Buy YouTube Subscribers, December 2022 Kayleigh wasn’t the only creator to publish content about the Netflix series. Dr. Expense Farley, an archaeologist and associate professor at Southern Connecticut State University who runs a

small Buy YouTube Subscribers channel about archaeology in his leisure time, made one of the earliest Buy YouTube Subscribers videos critiquing Hancock and the show. And while his reach is much smaller sized, his videos about”Ancient Armageddon” blew up. Screenshot from Buy YouTube Subscribers, December 2022 Screenshot from Buy YouTube Subscribers, December 2022 Dr. Farley shared screenshots of his Buy YouTube Subscribers analytics, showing that

his first video about Graham Hancock drew more traffic than typical from Google searches. The listed below screenshots are from November 22nd, when

the video was still around 5,000 views. For that particular video, the” external”traffic source was around 28 %, compared to his channel average of around 10%. A 3rd of that external traffic was from Google.

Screenshot of internal analytics of the”Archeology Tube” Buy YouTube Subscribers channel, November 2022< img src= "https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/unnamed-639a5869b100b-sej.png"alt=" A screenshot of YouTube channel"Archaeology Tube"internal analytics"/ > Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

The following screenshot is the overall channel information for contrast. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November

2022 He likewise shared the search terms the video was performing finest for within Buy YouTube Subscribers search. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022 I checked in once again with his channel on December 5th. Screenshot from Buy YouTube Subscribers, December 2022 This very first video still acquires most of its

traffic from search terms. External views on it were about 11% lower on December 5th than they were on November 22nd. This makes sense with publications getting the story

and filling up online search engine results pages(SERPs ). Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 The 2nd video has hugely various stats, being pushed mainly by Buy YouTube Subscribers’s browse features like advised videos. Screenshot of internal analytics of the “Archeology Tube” Buy YouTube Subscribers channel, November 2022

This time, Buy YouTube Subscribers seems to have actually recognized the interest in a trending subject and pressed the video accordingly. In the very first video that he made about”Ancient Archaeology, “Dr. Farley attended to Hancock directly with a critique focusing on the relationship between the theories presented in the program, and white supremacy.

In the second video, Dr. Farley focused on exposing the specific fallacies in the show.

He informed me, “There is a MARKED distinction in the responses to the 2 videos. In video # 1, I point out white supremacy and the history of Atlantean myths with bigotry. That video has … hundreds of disparaging comments [that] are misogynistic, racist, and homophobic.

The 2nd video likewise has some remarks like this, however many more positive comments or positive criticisms. This video just spoke straight to a few of the frauds in the program but does not directly resolve racism or white supremacy.”

Even with the negative reaction, the reality stays that people seen and engaged with the video, as this screenshot of the video’s engagement stats reveals.

Screenshot of internal analytics of the”Archeology Tube”Buy YouTube Subscribers channel, November 2022 One could argue that this is a fluke– which these relatively successful efficiency metrics are merely about taking advantage of a trending keyword.

But Buy YouTube Subscribers algorithms work in a different way from Google Search.

Buy YouTube Subscribers uses metadata about videos to approximate significance, but it also utilizes user engagement signals such as watch time to check the significance of videos to specific questions. Buy YouTube Subscribers’s leading ranking element is audience fulfillment.

“History with Kayleigh” has a large following already that likely gave her videos a boost. But Dr. Farley does not have a big following, and the reach of his videos comes down to natural discovery.

Individuals Look For Information About “Ancient Apocalypse” And Discover Review

Other scientists, with little and large followings, have likewise seen uncommonly high traffic about this subject on other platforms.

Dr. Flint Dibble, an archaeologist at Cardiff University, composed a rebuttal for The Conversation and kept in mind the appeal of the piece on Twitter:

Screenshot from Twitter, November 2022

I connected to Dr. Dibble for his viewpoint. He mentioned: “I have actually gotten a wide range of reactions to my thread. Plenty of abuse, and plenty of appreciation. Numerous individuals plainly discovered it while searching for more information on the program.

Some, particularly within the very first week of release, mentioned they were browsing Twitter to find reactions to it either prior to viewing or mid-watch.

Individuals who mentioned finding the thread through a search were all happy for rapidly getting a clearer context for the show.”

He shared an example of a Twitter user who went looking for info about the show while they were enjoying it and valued the review he posted on the platform:

Screenshot from Twitter, December 2022

Dr. Andre Costopoulos, an archaeologist at the University Of Alberta, blogged about the program on his personal WordPress blog site and shared his blog analytics with me in late November.

The material he discussed “Ancient Armageddon” became the very best performing on his website in a matter of days, with Google Browse comprising the clear bulk of traffic.

Screenshot of internal analytics from archeothoughts.wordpress.com, November 2022

Total, this isn’t a big amount of traffic. What’s fascinating here is how the content about the program compares to other content by this developer, specifically because the site is reasonably small.

Dr. Costopoulos thinks that researchers can reach audiences hungry for info if they learn the tools.

“Researchers can use these tools simply as well as our pseudo-alters,” he told me, “and frequently to much better result, since we in fact have proof to support our claims.”

How SEO Can Be Used To Spread Out False Information

Search algorithms are hotbeds of false information.

Dissemination of conspiracies and false information has been a hot topic on several platforms, from Buy YouTube Subscribers to Buy Facebook Verification Badge.

Google has been considering misinformation and how best to fix it for many years.

People who peddle conspiracy theories and pseudoscience know this. They’re professional online marketers and storytellers, and they’re proficient at SEO.

That can make it a lot more hard to interact great science than false information. Researchers have demanding tasks outside of marketing and publishing, and their conclusions are frequently hard to interact effectively.

They’re not trained to do it, and academic community is slow to adapt to digital trends.

That paves the way for a conspiracy theory to remove with bit more than a great story and excellent marketing.

Dr. Farley said: “By and big, I believe academics have no concept how to do SEO (I’m just stumbling around in the dark myself), and false information folks are much, better at it. Academics, honestly, do not have the time to discover this things.

It would be actually cool if our universities would assist … but I’ve found the media departments at unis are very old school. If I brought this to them, they ‘d pitch a media statement to the regional paper.

Our media department is terrific and has terrific objectives, however by and large, they’re early in the video game on utilizing social networks as a media tool.”

So we have a quandary where researchers, who aren’t necessarily trained in interactions and marketing, face off against professional marketers of ideas. And they’re doing it with individual passion tasks on top of their existing jobs.

When it comes to natural reach, scientists need allies.

Is Review Of “Ancient Armageddon” Having An Impact?

The results don’t appear as encouraging when you zoom out and take a look at the SERPs for “Ancient Apocalypse.”

I opened an incognito window in Chrome and made certain my VPN was switched on (United States location), then searched for [ancient apocalypse]

The outcomes here are a little a mixed bag. The very first outcome is just a link to the show. That’s to be expected.

Immediately listed below are the video results. The second video result appears to support the program. It had around 60,000 views when I took the screenshot. That’s a considerable quantity of reach compared to the examples we took a look at above.

The 3rd video outcome has much less views however critiques the show.

We can likewise see, on the details panel, that the critiques from the clinical community may not be having a prevalent effect. Audiences examine the program well.

Underneath the video results, we do see critiques from The Guardian and Slate. Let’s flip over to the news results.

These are mostly reviews of the program published on large media platforms. Reporters are assisting scientists get their message out.

I signed in again a few days later, using an incognito guest Chrome web browser with my VPN turned on (United States place). There was an interesting change in the SERP:

It looks like Google picked up on the controversy and the newsworthiness of the search. The video results were gone, replaced by a “Top Stories” search feature that appears above the organic outcomes.

So, what’s the takeaway here?

Archaeologists Saw An Increase From SEO With Limited, However Important, Effect

Archaeologists did see an increase from SEO on this topic. However we can see from Google results that the program is popular, and the program’s advocates have a lot of traction too.

The minimal result of this cumulative effort shows the obstacles dealing with science communicators. The impact of their review seems to be a drop in the bucket compared to millions of people who watched the program.

But we should not mark down the success of these researchers and educators, either.

They’re building communities, supplying details for people who look for it, and altering minds. When you look carefully, you can plainly search algorithms rewarding these creators for their efforts.

Interested users do discover legitimate scientific research when they check out the series. The content is reaching individuals, and it’s motivating them to take a look at the show seriously.

This is motivating news for the general quality of search.

I think online marketers can help here.

SEO experts have the understanding and resources to assist magnify these messages. Possibly we might consider it a bit of search community service.

More resources:

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