Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which positions marketing on totally free WordPress.com websites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was established by Matt Mullenweg, the business owner who developed the complimentary WordPress open-source material management system (CMS).

Blaze Marketing Network

The advertising network was initially introduced in April 2022 as a network specifically for Tumblr users to position ads on other Tumblr pages.

Automattic revealed that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to get going picking pages to advertise.

Marketing payment is for impressions, not clicks.

Those who are utilizing the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be set up, either the free or superior variation works.

Those who are using Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to pick the posts or pages for marketing, clicking a three-dot (ellipsis) menu to pick the Promote with Blaze option.

The interface enables advertisers to choose the audience that will see the ads. Audience choice is segmented by what continent the ads will appear in, what type of gadgets will see the ads (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Ads Are Revealed The advertising can appear from amongst millions of Tumblr and totally free WordPress.com websites. Management of the Blaze marketing campaign is done through the control panel interface at wordpress.com/advertising.

The projects are set up by an everyday spending plan and by dates that the advertising will be revealed. Blaze advertisements include a title, a snippet and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, utilize them wisely to catch the audience’s attention.

Snippet: A short text description of your post that appears underneath your image. You can write a maximum of 120 characters here. We suggest using this text to support your heading and provide audiences more context about what they will see when they click the advertisement and come to your content.

Image: Submit an image to represent your post. You can use the crop tool to adjust your image’s look in the advertisement.”

Check out the main announcement by Automattic:

Introducing Blaze: A New Way to Spark Your Development on WordPress.com

Featured image by SMM Panel/Asier Romero