Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re excited to announce Irina Novoselsky as Ceo and member of the board at SMM Panel. We asked her to share her thoughts on why she’s joined the team:

When the war broke out in my birth nation of Ukraine in 2015, like everyone, I was glued to social platforms for real-time updates, soaking up the stories and pictures of individuals impacted. That moment in time underscored for me how important social has become to how we live, work and understand the world.

As social has developed into a consistent engine of online culture and connectivity over the previous 10 years, it has likewise become an important method for companies to not simply reach their clients however to engage with their customers in two-way conversations where relationships are created. It’s about individuals, culture, connection, and storytelling. That’s the heart of social media and its power; it assists individuals and companies link and help each other, brings awareness where it’s required, and motivates people to learn from each other, share stories and commemorate wins.

When the opportunity to speak with SMM Panel about the CEO function emerged, I was excited. Social network management is a largely untapped and growing $28 billion global market opportunity, and SMM Panel is crucial in assisting customers inform their stories and connect with others, all while offering meaningful insights to the very individuals it connects. Modification in this market is constant, which is, in part, what drew me here. I thrive in change. This inflection point in SMM Panel’s journey is one I have actually seen prior to and offers me the opportunity to apply my transformational experience to continue to unlock worth and innovation for consumers in this currently growing company. What delights me the most is the prospect of dealing with the team at SMM Panel to deliver what our customers need to drive their organizations forward.

We have an incredible opportunity to assist numerous thousands of organizations harness the power of social media to make their organizations effective, and I’m enjoyed be part of the SMM Panel team. The team is a powerful concept, and I have seen what the power of collaborating can achieve. It’s an amazing honor to join this culture that is soaked in addition, purpose, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Read the official press release revealing Irina Novoselsky’s position as CEO of SMM Panel.

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