Twitter Includes Public View Counts To Tweets

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Elon Musk announced today that Twitter will now display view counts on tweets, offering users more insight into the reach of other users’ material.

Twitter’s tweet view count, otherwise referred to as impressions, was formerly just readily available to the account that released the tweet.

The exception, as Musk notes, are videos, which have actually generally displayed a view count.

A tweet’s view count will be shown under the main material and will update in real time as the tweet is viewed.

The choice to make tweet impressions public appears to be motivated by the idea that it will make Twitter look more active.

Tweet view counts will provide outdoors observers a much better understanding of the possible reach and impact content can have on Twitter. In Musk’s view, this might motivate more individuals to join and get involved on Twitter.

For brands and services, view counts will be a handy method to determine the reach and engagement of sponsored content on the platform.

Understanding how many impressions other individuals’ tweets get can also help services identify real influencers in their specific niche, as engagement numbers do not inform the entire story.

As others have currently mentioned, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.

In time we’ll familiarize who really has an audience on Twitter and who has a big portion of non-active fans.

Featured Image: Phil Pasquini/SMM Panel