Posted by Elon Musk announced today that Twitter will now display view counts on tweets, offering users more insight into the reach of other users’ material.
Twitter’s tweet view count, otherwise referred to as impressions, was formerly just readily available to the account that released the tweet.
The exception, as Musk notes, are videos, which have actually generally displayed a view count.
Twitter is presenting View Count, so you can see the number of times a tweet has actually been seen! This is normal for video.
Demonstrates how far more alive Twitter is than it might appear, as over 90% of Twitter users read, however do not tweet, reply or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be shown under the main material and will update in real time as the tweet is viewed.
The choice to make tweet impressions public appears to be motivated by the idea that it will make Twitter look more active.
Tweet view counts will provide outdoors observers a much better understanding of the possible reach and impact content can have on Twitter. In Musk’s view, this might motivate more individuals to join and get involved on Twitter.
For brands and services, view counts will be a handy method to determine the reach and engagement of sponsored content on the platform.
Understanding how many impressions other individuals’ tweets get can also help services identify real influencers in their specific niche, as engagement numbers do not inform the entire story.
As others have currently mentioned, public view counts can possibly expose accounts that synthetically inflate their engagement and follower numbers.
If a star or “reporter” has 2 million fans and hardly gets any views on their tweets since they purchased 1.9 million fake followers in order to appear to be A-List …
This will expose great deals of fake followers acquired by so called media stars and superstars. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who really has an audience on Twitter and who has a big portion of non-active fans.
Featured Image: Phil Pasquini/SMM Panel